31 December, 2011

EVANGELIST MARKETING:  What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t), Alex L. Goldfayn

A step-by-step system for creating intensely loyal brand evangelists, so that companies large and small can maximize the potential of their products.  Goldfayn, “The Technology Tailor” advises some of the world’s biggest brands.