CONTENT IS CURRENCY: Developing Powerful Content for Web and Mobile, Jon Wuebben. Why do some websites succeed while others struggle? It is not only a question of having a good idea or finding an untapped niche. The answer is simple: content. When it comes to the internet, content is still king but knowing how to maximize it on the web and mobile is more challenging than ever. Jon Wuebben explains why substance is still more important than flash, and details the four key phases of managing your content for optimal results: Creation, Optimization, Distribution, and Curation. Rich in specific examples, practical advice, and step-by-step instructions, this groundbreaking toolkit will outline how to build these pillars with Search Engine Optimization (SEO), Social Media Marketing (SMM), and call-to-action techniques. (Nicholas Brealey, January 2012)

EVANGELIST MARKETING:  What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t), Alex L. Goldfayn

A step-by-step system for creating intensely loyal brand evangelists, so that companies large and small can maximize the potential of their products.  Goldfayn, “The Technology Tailor” advises some of the world’s biggest brands.

THE SPEEDY SNEAKY CHEF

From the The New York Times bestselling author, 80 new recipes that provide quick, healthy fixes for your family’s favorite packaged foods.

The Unofficial Mad Men Cookbook, Judy Gelman and Peter Zheutlin

Dine like Draper and Drink like Sterling with More Than 70 Recipes from the Kitchens, Bars, and Restaurants Seen on Mad Men

The Power of Presence: Unlock Your Potential to Influence and Engage Others, by Kristi Hedges

These days leadership isn’t just expected, it’s demanded at every level. The problem is, it can feel overwhelming to try to be an effective leader and still remain authentic. Executive coach and leadership development consultant, Kristi Hedges systematically shows you how to develop a presence that that inspires followership and motivates others.

The Tin Ticket, by Deborah Swiss: Now In Paperback

Historian Deborah J. Swiss tells the heartbreaking, horrifying, and ultimately triumphant story of the women exiled from the British Isles and forced into slavery and savagery—and who created the most liberated society of their time.

The extraordinary story of a child of Buchenwald who returned home at last, with forewords by Shimon Peres and Elie Wiesel.  No one could have believed that the little boy of eight, who miraculously survived a “men’s” camp and could not read or write at the time of liberation, would someday meet two popes, the Queen of England, Nelson Mandela, Fidel Castro, Ronald Reagan, and many others as one of the world’s most influential and inspiring religious leaders.  Here is in his own words is the moving story of how he endured against incredible odds to become Israel’s Chief Rabbi and chairman of Yad Vashem.

Former Wall Street Journal reporter Schultz reveals how private companies have intentionally plundered retiree benefits for the vast majority of American workers in order to boost profits and executive compensation.  This important and timely book has been featured on The Daily Show and reviewed widely.  (Portfolio/Penguin)

Now in paperback, this book heralds the hidden strengths of differently wired brains, including those of people who are ADHD, have Asperger’s and autism.

With 7 simple yet powerful questions to manage data overload and make better business decisions, this book will help you separate the wheat from the chaff in the avalanche of information that threatens to drown us.  “Drinking from the Fire Hose cuts through the data babble and gives real-world lessons and seven simple and insightful questions to help get to the core information that moves business in the right direction. This one will get dog-eared for sure.”
-DJ Edgerton, chief executive officer, Zemoga