CONTENT OPTIMIZATION, by John Wuebben

Using SEO and SMO to Maximize Content Value on the Web and Mobile.  A complete guide to optimizing digital content including text, video, audio, blogs, social media and more, to improve search rankings, increase customer traffic, and boost sales conversion using the principles of Search Engine Optimization (SEO), Social Media Optimization (SMO), and call-to-action marketing techniques. (Nicholas Brealey for publication Fall 2011. World Rights)