Stuff in the ‘Caryl Rivers’ Category

25 August, 2016

THE AGE OF LONGEVITY, Rosalind C. Barnett & Caryl Rivers

Long, productive lives are the destiny of most of us, not just the privilege of our great-grandchildren. The story of aging is not one of steady decline and decay; we need a new narrative based on solid research, not scare stories. Today Americans enjoy a new, healthy stage of life, between roughly 65 and 79, during which we are sta9781442255272longevityying engaged in the workplace, starting new relationships and careers, remaining creative and becoming entrepreneurs and job creators.

We are in the midst of a major paradigm shift in the way we live. Our major milestones are shifting. The definition of “normal” behavior is changing. Today, we marry later or not at all; cohabitation is not just a stepping stone to marriage, but a long-term arrangement for many. Women often have their first child in their 40s, and increasingly before they marry. People enjoy active sex lives well into their 6th, 7th or even 8th decades. None of our institutions will remain the same.

People are working longer, and given the declining birth rate, older workers will be in great demand. Four generations are increasingly working side by side, learning from each other. But we must ensure that the benefits of long life are not limited to a wealthy few.

The Age of Longevity shows how we as a society can embrace the life-altering changes that are either coming in the near future or are already underway. The authors give readers a panoramic view of how they, the institutions that affect them, and the country as a whole will need to adapt to what’s ahead. They offer strategies, based on cutting-edge research, that will enable individuals, institutions, companies, and governments to make the most of our lengthening life spans. Using real life examples throughout, the authors paint a picture of what our new longer lives will look like, and the changes that need to be made so we can all make those years both more productive and more enjoyable.

“One can’t read this book without concluding that age is only a mindset. If you’re over fifty, you may find yourself cheering out loud. If you’re under fifty, you ‘ll certainly find your stereotypes about aging challenged. No matter how old you are, you will gain renewed respect for the abilities that come with age.”

–Ellen J. Langer, professor of Psychology, Harvard University; author of Counterclockwise: Mindful Health and the Psychology of Possibility, Mindfulness, and The Power of Mindful Learning

“Barnett and Rivers enlighten us with everything you need to know about living longer. Prepare to be captivated by the exciting possibilities and new realities that the future holds for us all.”

–Margie E. Lachman, Phd, Minnie and Harold Fierman Professor of Psychology and Director of Lifespan Initiative on Healthy Aging and Lifespan Lab, Brandeis University; Editor of the Handbook of Midlife Development

“Rosalind Barnett and Caryl Rivers make a clarion call for reframing what aging and longevity are all about. They demand that we move beyond “what everyone knows” about aging and that we reject the “still syndrome”: Are you still working, are you still thinking, are you still alive? Through data and first-hand accounts, they document the creativity, productivity, happiness, and contributions of older adults and of older old adults.” –Robert B. Hudson, professor of Social Policy, Boston University

About the Authors:
Rosalind C. Barnett, Ph.D, has donepioneering research on workplace issues and family life in America, sponsored by major federal grants. She is senior scientist at the Women’s Studies Research Center at Brandeis University. Rosalind is a 2013 recipient of the Families and Work Institutes’ Work Life Legacy Award. She is the recipient of several national awards including the Radcliffe College Graduate Society’s Distinguished Achievement Medal, the Harvard University Graduate School’s Ann Rowe award for outstanding contribution to women’s education, the American Personnel and Guidance Association’s Annual Award for Outstanding Research, and the Harvard University, Kennedy School of Government’s 1999 Goldsmith Research Award. Alone and with others, she has published over 115 articles, 37 chapters, and ten books. She has directed major research projects for the National Science Foundation, the National Institute of Mental Health, the Alfred P. Sloan Foundation, the U.S. Department of Education, and others.

Caryl Rivers is a nationally known author and journalist. She was awarded the Helen Thomas Lifetime Achievement Award in 2007 from the Society of Professional Journalists for distinguished achievement in Journalism. She is a professor of Journalism at Boston University. Professor Rivers received the Gannett Freedom Forum Journalism Grant for research on media, the Goldsmith Research Grant, from the Shorenstein Center at the JFK School of Government, Harvard University, for research on gender and media issues, and the Massachusetts Foundation For The Humanities Media Studies Grant to research the ways in which gender, race and class affect news coverage.


20 August, 2015

Repackaging your book for paperback

When a publisher designs a hardcover jacket, it does so with the best of intentions.  It asks:  Who is the audience?  How do we best position a book for that audience?  How do we create an eye-catching design? should the cover be all print or feature an image or several images?  If an image is used, should it be photography or art, symbolic or literal?  For example, if it is a novel and the heroine is a fiery redhead, does it matter that the “found art” used in the cover design shows her as blonde?  What do other similar/competitive books look like?  Should this cover mimic the competition, thereby sending a signal that if you liked a certain book, you’ll like this one, or should it deviate and create a fresh look?  And these days, a publisher must ask, how will the cover reproduce digitally for those readers who will buy electronic copies vs. print?

If a book has multiple lives, releasing first in a hardcover edition and then in paperback, there can be a new discussion.  For a bestselling hardcover going into paperback, the publisher will often choose to stick with the original design, since that has worked so well, and add the best of review quotes to the back cover copy.  Remember, with a paperback, you no longer have flaps, so all copy, descriptive and otherwise, needs to fit on the back cover, and a particularly laudatory quote or two might appear on the front cover.  What’s interesting with a second edition, is that the publisher now has history.  The publisher knows if the book sold well, or not so well.  Did the intended audience buy the book or did the book actually sell to an unexpected audience?  Were reviews good or bad?  How have current events that have occurred since the book was first published impact the way the audience might respond to the book.

A case in point is THE NEW SOFT WAR ON WOMEN, a collaboration between journalism p518K9-K2tVL._AA190_newsoftwar41NbUg-g6RLrofessor Caryl Rivers and researcher Rosalind C. Barnett.  In this instance, Tarcher, a division of Penguin Random House, first opted for a bold cover in with hot pink and black type on a stark white cover.  They used bright yellow as a backdrop for the subtitle and a small icon, a pair of pink boxing gloves, as spot art.  The book received some attention, thanks in part to the tireless marketing efforts of is author team, with full support from the publisher.  But it also may have missed its mark a bit because Sheryl Sandberg’s LEAN IN came out around the same time, dominating the media.  So with the paperback, Tarcher went back to the drawing board and came back with a new design that is quite compelling.  It features a broken ladder, a great symbol for the central thesis of the book, that the war for women’s rights is far from won, even though there is a perception that it’s an old battle.  The ladder dominates the jacket in a way that the pink boxing gloves on the hardcover jacket did not; they were a little hard to make out.

Both are effective jackets, but each one is customized for the task and price point of its audience.  Second time around, authors should always think like a publisher and ask:  What have we learned?  Is there something we can do better, or just differently?  If your publisher doesn’t bring this discussion up, feel free to initiate it.  Paperback reprint is and can be about reinvention.

–Joelle DelbourgoNewSoftWarWomen

 

 


26 March, 2015

The Age of Longevity, Caryl Rivers and Rosalind C. Barnett

Journalist/researcher team Caryl Rivers and Rosalind Barnett’s THE AGE OF LONGEVITY: Reimagining Tomorrow for Our New Long Lives, upending the narrative of inevitable decline and examining the impact that longer and healthier life spans–well into the ninth decade of life–will have on every area of our lives, from our careers and continuing education to relationships and social structures, (Rowman & Littelfield/World English Rights/2017)


14 November, 2012

GIRLS FOREVER, Caryl Rivers

They’re in their prime–just in time for the sexual revolution.  And they’ll make you glad that virgins do grow up…

Ambitions unfurled and libidos flying, Peg and Con are taking Washington D.C. by storm, along with their new friend, Kitty Cohen, the capital’s canniest power hostess in this hilarious sequel to Caryl Rivers’ VIRGINS.  Politics is the name of the game, and these women are out to make their own rules–until Peg’s old heartthrob, Father Sean McCaffrey appears. When teenage lust turns into grown-up desire, Washington hasn’t got a prayer!

“What a pleasure…” raved The New York Times.  “Brassy, wise-cracking, sentimental popular fiction…politics, sex, Vietnam, feminism, the Church, the working press…authentic and well observed.” (Kirkus Reviews)


20 July, 2012

Virgins, Caryl Rivers

The hilarious international bestseller, back in digital form.

To read VIRGINS is to remember the days when a kiss was two tightly closed mouths colliding and there were definite rules as to where a roving hand could rove… and no, if you are too young to remember those days, Caryl Rivers is not making it all up. Rivers has written a very funny book.
—The Washington PostMiss Rivers demonstrates her sharp comic form right from the start.
—The New York Times Book ReviewRivers doesn’t give one time to pause for breath between the bawdy laugh-out-loud and wrenchingly moving moments in her new book. … This glimpse of the chasm separating youthful hopes and realities will affect readers strongly.
—Publishers’ WeeklyRivers is in her element. Her descriptions, from the blue serge uniforms and scuffed oxfords to the continuing battle of wits with the nuns, are right on target. VIRGINS is quick and bright.
—The Los Angeles Times

For the seniors at Immaculate Heart High, hormones triumphed over the State of Grace – and everyone’s vocation was to DO IT. The Map of Forbidden Sexual Delights extended its boundaries nightly in the back seats of tail-finned cars. And nothing – not even the Anti-Smut League – could keep the boys and the girls from a rowdy, raunchy romp through those heart-stopping, heart-wrenching days of growing up!