Buzz

28 October, 2021

THE WIDEST NET: Unlock Untapped Markets and Discover New Customers Right in Front of You, Pamela Slim

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view

Do you think you know your ideal customer?  Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.

Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net (McGraw-Hill, November 2021), she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

The Widest Net shows how to:

  • Search outside your own lens/bias/routine/history to target ideal customers.
  • Attract the interest and attention of new leads by learning more about them authentically.
  • Develop products and services suited to these customers.
  • Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
  • Build and sustain loyalty and trust with new customers.
  • Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.

The Widest Net is available in print, ebook and audio (the latter from Penguin Random House).

Pamela Slim from Mesa, Arizona has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses for more than two decades. She is an award-winning business coach, speaker, and the author of Body of Work and Escape from Cubicle Nation.
“My experiences with Apple and Canva have taught me that an ecosystem is a beautiful thing. This book will help you build your ecosystem in a beautiful way. If you have a great product, you need Pam’s expertise to build your audience.”
—Guy Kawasaki, chief evangelist at Canva, host of Remarkable People Podcast

“Pam Slim is every entrepreneur’s dream—a wise and compassionate advisor who will help you grow your enterprise while staying true to your values. The Widest Net is a powerful guide to finding new opportunities for your business and new possibilities in yourself.”
—Daniel H. Pink, author of When, Drive, and To Sell Is Human


12 October, 2021

Supply Chain Issues Disrupt and Delay Printing and Publication

We’re going through an unprecedented disruption. This article lays out the many factors that are causing book publication dates to slip, sometimes by months or even a whole season.
https://www.vox.com/culture/22687960/book-shortage-paper-ink-printing-labor-explained


4 October, 2021

The A-Ha! Method – Communicating Powerfully in a Time of Distraction, by Gabe Zichermann

Entrepreneur, professional public speaker, and author of THE GAMIFICATION REVOLUTION, Gabe Zichermann shares his behavioral-science based approach to crafting and delivering speeches and idea/company pitches or even leading a meeting that will help readers engage and persuade today’s distracted listeners. (Rowman & Littlefield , World English, Fall 2022)


2 October, 2021

THE LAST POLICEMAN Pilot Cast Line-Up!

Ben Winters’ THE LAST POLICEMAN trilogy, published by Quirk, will be coming soon to a screen. Interestingly, Fox decided to flip genders on the lead detective, and will use the title THE LAST POLICE.  Time to read the books, if you haven’t already.

Here’s the cast line-up, just announced on Deadline Hollywood.

https://deadline.com/2021/10/the-last-police-blu-hunt-reno-wilson-maximiliano-hernandez-dawnn-lewis-cast-kyle-killen-fox-pilot-1234847845/


30 August, 2021

WHY IS MY CHILD IN CHARGE? A Roadmap to End Power Struggles, Increase Cooperation, and Find Joy in Parenting Young Children, Claire Lerner

Solve typical toddler challenges with eight key mindshifts that will help you parent with clarity, calmness and self-control.

Through stories from her practice, Claire Lerner shows parents how making critical mindshifts—seeing their children’s behaviors through a new lens —empowers parents to solve their most vexing childrearing challenges. This process puts parents back in the driver’s seat, where they belong and where their children need them to be. These real life stories provide a roadmap for how to tune into the root causes of children’s behavior and how to create and implement strategies that are tailored to the unique needs of each child and family. Through these stories, Claire provides a treasure trove of practical solutions that are based in science and which work in real life.

Why Is My Child In Charge? (Rowman & Littlefield, September 2021) picks up where other books have left parents hanging. Most parenting books offer solutions that sound good on paper but don’t work in practice. They are aspirational rather than achievable, or they offer one-size-fits-all approaches that don’t meet the needs of an individual child. They can compound parents’ feelings of frustration and thus, can be counterproductive. Case by case, Claire unpacks the individualized process she guides parents through to solve the most common challenges such as throwing tantrums in public; delaying bedtime for hours; refusing to participate in family mealtimes; and resisting potty-training. Employing a relatable story-telling approach, Claire elucidates:

  • The faulty mindsets that pose obstacles to parents seeing the situation more objectively
  • The essential mindshifts that enable parents to quickly identify the root causes of the problem
  • The development of an action plan tailored to each unique child and family

Why is My Child in Charge? is like having a child development specialist in your home. It shows how you can develop “win-win” strategies that translate into adaptable, happy kids and calm, connected and in-control parents. It will help you be the parent you want to be.

Social worker and child development specialist Lerner was the director of parenting resources at the national organization Zero to Three for nearly two decades, during which she met with many parents who expressed feelings of helplessness or loss of control when in conflict with their toddlers. In this book, Lerner argues that eight “faulty mindsets” can prevent parents from objectively approaching conflict. She addresses ways parents can shift their mindset when facing common concerns of toddler years (tantrums, cooperation, aggression, sleep, potty training, feeding, dealing with children with highly sensitive temperaments). These are accompanied by case studies of parents struggling with a variety of situations. This helpful resource posits that shifting one’s mindset can help parents see conflicts objectively and identify causes; its tactics should equip parents to center their needs and their child’s.

― Library Journal

Child development–specialist Lerner turns her decades of experience into an easy-to-implement guide for navigating common sticking points of early childhood. Her goal is to shift parents’ perspectives so as to accept “that you can’t control your children but you can control the situation,” as that mindset “enables you to focus on changing your reactions in a way that reduces power struggles.” After identifying eight “faulty mindsets” (such as “my child is misbehaving on purpose” and “experiencing failure is harmful for my child”), Lerner tackles thorny issues such as tantrums (parents should view them as a form of “temporary distress” that ultimately leads to resilience), aggression (creating a “cooldown space” can help), and potty training (reframe it as “potty learning,” to start). Lerner bolsters her advice with case studies and real-world anecdotes: to end mealtime battles, for example, Lerner writes of a child who was provided two plates, one for preferred foods and the other a “learning plate,” which encouraged her to try new things. Recap strategy lists round out chapters, providing straightforward steps that will help readers put her advice into practice. Parents of young children in particular will welcome Lerner’s perspective and actionable advice.

― Publishers Weekly

Lerner shares her 30-plus years of experience of working with families and the eight faulty mindsets she believes “prevent parents from setting loving limits.” First she explains how these flawed mindsets, from “my child is misbehaving on purpose” to “experiencing difficult emotions is harmful to my child,” negatively affect behaviors in early childhood. Lerner next walks readers through several real-life examples of parents struggling with their young children. Lerner advises that rather than expecting their toddlers to control their emotions, readers should, with empathy, know that their children are driven by emotions and need help to follow rules and cope with frustration. Lerner describes how to shift these faulty mindsets and addresses the most common areas of challenge during the toddler years: cooperation, tantrums, aggression, sleep, potty learning, and feeding. The final chapter, on discipline, encourages responsive instead of reactive parenting. Solid guidance for rediscovering the joy of parenting and creating more positive connections with children.

― Booklist

The roadmap that Ms. Lerner provides to meet the challenges of parenting littles ones is filled with practical examples that will resonate for so many parents. This book is compelling to read, as parents will find their own struggles mirrored in the examples that Ms. Lerner provides, along with clear and practical solutions. From my own perspective as a primary care pediatrician, this book meets the needs of families like so many I’ve seen throughout my years in practice who despaired in gaining control at home with their toddlers. Based on sound principles of child development and years of experience, this volume guides parents by providing clear strategies to finding or regaining the joy in parenting. — Ellie Hamburger, MD, Medical Director, Children’s National Pediatricians and Associates

Claire Lerner’s new book Why is My Child in Charge? is a truly amazing book. Lerner brings her vast clinical experience working with families together with her deep knowledge about child development and brain development to write a book that will help every parent with young children. The brilliance of Lerner’s book lies in its core message: young children communicate with us through their behaviors; if we can understand what their behaviors are telling us, we will be able to give children what they need. Lerner shows parents how to shift their perspective to see their child’s behaviors in the context of their child’s development, temperament, and in the context of their unique family and culture. And she teaches parents how they can use this understanding to develop a new approach that has a plan of action and a plan for assessing whether this new approach is working. With Lerner’s wisdom and advice, parents have the insights and tools to “experience less stress and more joy,” as a family—something that every family with young children needs! — Helen Egger, MD, cofounder and chief medical and scientific officer at Little Otter, former chair of department of child and adolescent psychiatry at NYU Langone Health, and division director of child and adolescent psychiatry at Duke University Health Center

As both a mother and school counselor, I wish I had this book years ago! Claire Lerner draws on her many years of experience with young children to help parents navigate some of the most common and frustrating challenges, from sleep and mealtime issues to managing transitions and disappointment. Through relatable stories and practical tips, she reframes “discipline” as simply teaching and setting loving limits, and helps parents shed any other faulty mindsets that might be getting in their way. If you want to know what to do when a child melts down because they can’t have a cookie for dinner, makes a million demands to delay bedtime or fears the potty, Why is My Child in Charge is your book! It’s the reassuring roadmap that will help you battle your child less and enjoy parenting them more. — Phyllis L. Fagell, LCPC, school counselor, Sheridan School, Washington, DC, and author of “Middle School Matters”

CLAIRE LERNER, MSW, is a licensed clinical social worker and child development specialist. She served as the Director of Parenting Resources at ZERO TO THREE for more than eighteen years. Lerner has been a practicing clinician for over thirty years, partnering with parents to decode their children’s behavior and solve their most vexing childrearing challenges. She also provides training to local preschools and pediatric residents. Lerner is the author of hundreds of parenting resources, including books, blogs, podcasts, and videos. She writes a column for PBS Kids, and her work has been published by several parenting publications. She has also served as a content expert for numerous national daily newspapers. Lerner is the mother of two very spirited children of her own, and two stepchildren. She lives in Bethesda, Maryland, with her husband and two dogs.


26 August, 2021

Audio rights for SEDUCED BY THE LIGHT sold at auction to Blackstone!

We are thrilled to share that audio rights for SEDUCED BY THE LIGHT: THE MINA MILLER EDISON STORY, about the long-suffering wife of Thomas Edison, a proto-influencer who deftly crafted a narrative in society and media of a glamorous, happy family despite the scandalous exploits of America’s greatest inventor have been snapped up by Vikki Warner at Blackstone Audio, at auction, for publication in 2022, thanks to the to our fab sub-agent Tara Gelsomino at One Track Literary Agency for brokering the deal!


26 August, 2021

AN ASSASSIN IN UTOPIA: The True Story of a 19th Century Sex Cult, Mystics, Mayhem, and a President’s Murder, by Susan Wels

A narrative weaving together the interlocking stories of John Humphrey Noyes, founder of the utopian Oneida Community, known for their shocking sexual practices; his idol, the eccentric newspaper publisher Horace Greeley; and the gloomy, indecisive James Garfield, the teacher, congressman, and Civil War hero elected U.S. President in 1880—only to be assassinated in his first six months in office by the demented Charles Julius Guiteau, who was linked to all of them in extraordinary ways!  (Pegasus, world English, 2022).


24 August, 2021

How to Have a Kid and a Life: A Survival Guide by Ericka Sóuter

Continue to have and grow your life, Mom―for your sake and your kids’.

“A brilliant book for any woman out there who is feeling alone, isolated, or overwhelmed with too much to do. It is a must-read guide that will help you understand how we got here, how to take back control of your life, and, most importantly, that you are not alone.” ―Eve Rodsky, New York Times bestselling author of Fair Play: A Game-Changing Solution for When You Have Too Much to Do (and More Life to Live)

“Parenting is arguably the most high-stakes, high-pressure, high-reward endeavor one human being can embark upon. Now, Ericka Sóuter has tapped into the often difficult-to-navigate world of being a parent and a person at the same time, and she does it in a frank, relatable, no-nonsense way. There is something for everyone in here: I laughed, I cried, and I learned. Thank you, Ericka!” ―Jennifer Ashton, MD, mom and ABC News chief medical correspondent

“Everything you need to know about Ericka Sóuter’s tenacity, compassion, and humor as a working mom can be summed up this way: she wrote this amazing book during the pandemic . . . and while potty training. Her empathetic voice, no-BS advice, and guilt-relieving research are an arm around your shoulder. Take comfort.” ―Lauren Smith Brody, author and founder of The Fifth Trimester

When did being a good mom come to mean giving up everything that used to make you … you? That’s the question millions of 21st-century mothers grapple with every single day as they parent in our madly kid-centric culture. Contrary to the incessant messaging from everywhere, committing to yourself and your own needs is what makes for a good mother and happy kids.

With How to Have a Kid and a Life, popular journalist and Good Morning America parenting expert Ericka Sóuter shares her tips for being a happy, whole person while still being a great, and sometimes just good enough (which is plenty fine), parent. Sóuter blends her own stories of surviving the seismic challenges of parenthood with testimonials from stay-at-home and working moms; interviews with therapists and researchers; and findings from the latest studies on happiness, self-care, and parenthood. What she delivers is a wonderfully irreverent survival guide to motherhood, featuring:

• Advice on keeping your career on track while parenting
• Tips for handling clueless and unhelpful partners
• Taking back ownership of your body
• Creating a reliable village of support (even with moms you didn’t think you’d like)
• Staying connected with child-free friends
• What to do if you feel like you’re missing the “mom gene”


20 August, 2021

WE SHARE THE SAME SKY, by Rachael Cerrotti, now in print, audio and ebook.

We Share the Same Sky by Rachael Cerrotti


13 August, 2021

BECOME THE FIRE – Transform your Chaos into Career and Life Success, by Elisa A. Schmitz

In this inspiring guide for  “outsider” women, Latina serial entrepreneur and founder of iParenting.com (which she sold to Disney) and 30Seconds.com, Elisa Schmitz, sets out to inspire “outsider” women who want to start something, grow something, build something, or become something they have always dreamed of being! (New World Library, World, Fall 2022)