GREENING YOUR SMALL BUSINESS: How to Make Money, Build Business, Satisfy Your Customers–and Save the Planet, Jennifer Kaplan.

A guide to going green targeted to any small business owner who is looking to be cutting-edge, competitive, profitable, and eco-conscious. The author, a professor of marketing at Marymount University, is founder of Greenhance, a consulting firm for small business owners who want to incorporate green strategies into everything from recycling and cutting energy costs to green marketing and green employee benefits. (Prentice-Hall/Penguin, 2009)